Terms and Conditions

Last Updated: 8/28/2026

1. Agreement to These Terms

These Terms and Conditions govern access to and use of the RepFirst Systems website, website forms, information and materials on the website, RepFirst Systems services, and related customer platforms and communications.

By using the website, submitting an inquiry, approving a proposal, purchasing services, or maintaining an active RepFirst Systems account, you agree to these Terms. Merely visiting the site does not create an obligation to purchase services.

A separate proposal, order form, checkout disclosure, invoice, service agreement, or written scope may contain additional terms. When a separate written agreement directly conflicts with these general Terms, the more specific written agreement controls for that particular service.

2. Eligibility and Authority

You must be legally capable of entering into a binding agreement. If you are acting on behalf of a business, you represent that you have the authority to bind that business to these Terms.

Our services are intended primarily for legitimate businesses and business owners and are not directed toward children.

3. Description of RepFirst Systems

RepFirst Systems provides a reputation-powered website and customer-communication system for local service businesses. Depending on your selected services, the system may include:

A custom website
Website hosting and maintenance
Review-display functionality
Review-request workflows
AI-assisted review responses
Lead-capture forms
Automated lead follow-up
Missed-call text-back functionality
Website chat
After-hours AI-assisted communications
Social-media content created from customer reviews
A unified communication inbox
Customer relationship management tools
Other related reputation, communication, and automation services

Specific features may depend on the selected package, client eligibility, third-party platform availability, required integrations, your cooperation, technical compatibility, and applicable messaging and platform rules.

4. Service Scope and Written Agreements

The exact deliverables, features, price, timeline, and responsibilities for a particular customer may be described in a proposal, an order form, an invoice, a checkout page, an onboarding form, an email confirmation, a written service agreement, or another written communication from RepFirst Systems.

Requests outside the agreed scope may require additional payment, require a revised timeline, be handled through a separate project, or be declined when they are not technically or operationally appropriate. Casual discussions, examples, concepts, mockups, and preliminary recommendations do not expand the agreed scope unless confirmed in writing.

5. The Included Custom Website

An eligible custom website may be included as part of the active RepFirst Systems monthly service. "Free website" or "website included" means that RepFirst Systems does not charge a separate website-design or setup fee where the offer applies.

This does not mean that all future work, unlimited revisions, premium third-party tools, domain purchases, custom software development, or services outside the agreed scope are free.

Continued website hosting, maintenance, system access, and associated services depend on maintaining an active paid RepFirst Systems subscription. You are paying for the ongoing RepFirst system, hosting, technology, maintenance, automation, communication features, reputation features, and related services—not purchasing the website as a standalone asset unless a separate written agreement states otherwise.

6. Website Ownership and Intellectual Property

RepFirst Systems retains ownership of the website design, website build, code, layouts, templates, reusable systems, processes, automations, workflows, methods, documentation, and other materials created or supplied by RepFirst Systems unless a separate written agreement expressly transfers ownership. Payment of the monthly service fee does not automatically transfer ownership of the website or RepFirst Systems' underlying systems.

You receive a limited, non-exclusive, non-transferable right to use the website and services while your account remains active and compliant with these Terms. You may not resell, copy, sublicense, reproduce, reverse engineer, or distribute RepFirst Systems' proprietary materials without written permission.

You retain ownership of content you provide, such as business names, logos you own, photographs you own, videos you own, service descriptions, customer lists, reviews, testimonials, trademarks, business records, and other original customer-supplied content. You grant RepFirst Systems a limited license to host, reproduce, format, edit, display, and otherwise use your supplied content as reasonably necessary to provide the services. This license lasts for the duration necessary to provide the services and meet legitimate legal, backup, and recordkeeping obligations.

7. Website Files After Cancellation

When a subscription ends, RepFirst Systems-provided hosting and active system services will stop after the applicable service period. The live website may be suspended or removed from RepFirst Systems hosting.

RepFirst Systems will make your website files available upon request, subject to reasonable technical limitations and any outstanding payment obligations. Receiving website files does not necessarily include continued access to RepFirst Systems' hosting account, licensed software, premium plugins, CRM account, proprietary automations, platform accounts, templates, or third-party subscriptions.

The exported or supplied files may require a qualified developer and compatible hosting environment before they can operate elsewhere. RepFirst Systems does not guarantee that all features, forms, integrations, automations, review widgets, messaging systems, licensed components, or third-party tools will continue functioning after migration. Providing files does not transfer ownership of RepFirst Systems' general systems, methods, reusable components, proprietary workflows, or licensed third-party technology.

8. Customer Content and Permissions

You are responsible for ensuring that all content and information supplied to RepFirst Systems is accurate, lawful, not misleading, not defamatory, not infringing, authorized for commercial use, and appropriate for publication.

You must possess the necessary rights, licenses, permissions, and releases for logos, photographs, videos, reviews, testimonials, before-and-after images, music, written materials, customer information, trademarks, and other supplied content.

RepFirst Systems may decline, remove, or request replacement of content that appears unlawful, deceptive, infringing, unsafe, or contrary to platform rules. We are not responsible for independently confirming ownership of every item you supply.

9. Reviews and Testimonials

You are responsible for ensuring that reviews and testimonials used in connection with the services are authentic, truthful, not fabricated, not misleadingly edited, properly authorized when authorization is required, and presented consistently with applicable platform and advertising rules.

We prohibit fake reviews, purchased reviews, review gating intended to suppress negative feedback in violation of applicable platform rules, impersonation, incentives that are not properly disclosed, publishing private feedback as a public testimonial without permission, and manipulating reviews in a deceptive manner.

RepFirst Systems does not guarantee a specific number of new reviews, that every customer will leave a review, that a platform will publish or retain every review, that a platform will not filter, remove, delay, or restrict a review, or a particular star rating. Google, Facebook, Trustpilot, Yelp, and other review platforms independently control their own systems and policies.

10. AI-Assisted and Automated Services

Certain RepFirst Systems features may use automation or artificial intelligence to assist with review responses, website chat, lead follow-up, social-media content, message drafting, conversation summaries, appointment assistance, customer-service responses, and content suggestions.

AI-assisted output may occasionally be inaccurate, incomplete, delayed, inappropriate for a particular situation, or in need of human review. You remain responsible for reviewing important business communications and ensuring that published or sent content is accurate and appropriate.

RepFirst Systems does not provide legal, medical, financial, tax, safety, or other licensed professional advice through its AI or automated tools. You should not instruct an automated system to make promises, quotes, guarantees, contractual commitments, or safety-critical decisions beyond its approved scope.

11. Client Approval and Cooperation

Timely performance may depend on you providing accurate onboarding information, branding assets, website content, service details, pricing or offer information, domain access, platform access, required approvals, messaging information, feedback, and other reasonably requested materials.

Delays in client responses, approvals, credentials, integrations, or content may delay the website or other services. RepFirst Systems is not responsible for delays caused by incomplete, inaccurate, or late customer submissions. Approval through email, form submission, platform message, or another documented written method may be treated as authorization to proceed.

12. Website Revisions and Changes

Reasonable initial revisions may be provided according to your written scope or offer. The included service does not provide unlimited redesigns, new pages, custom coding, copywriting, branding work, graphic design, integrations, campaign creation, major structural changes, or emergency updates.

Requests significantly outside the original scope may require a separate fee or written agreement. RepFirst Systems may decline changes that violate law, violate platform requirements, create security risks, damage website performance, require unsupported technology, conflict with the agreed strategy, or misrepresent your business.

13. Domains and Third-Party Accounts

Where you own or supply a domain, you remain responsible for maintaining registration and accurate account information unless otherwise agreed. You must provide necessary access when connection or configuration is required. RepFirst Systems is not responsible for domain expiration, loss, suspension, registrar disputes, unauthorized transfers, or incorrect information caused by you or your registrar.

You should maintain secure access to your essential business accounts and promptly update former employees' or contractors' access.

14. Third-Party Services and Integrations

RepFirst Systems relies on or may integrate with third-party providers, such as website-hosting services, domain registrars, customer relationship management platforms, GoHighLevel or related service platforms, Lead Connector, Google services, Meta, Facebook, Instagram, email providers, SMS and telecommunications providers, AI providers, Stripe or other payment processors, social-media platforms, review platforms, scheduling tools, analytics providers, and other software or infrastructure providers.

Third-party providers operate under their own terms and policies; may change features, pricing, APIs, rules, availability, or eligibility requirements; may suspend accounts or integrations; may experience outages or delays; and may remove content or restrict functionality. RepFirst Systems cannot guarantee uninterrupted availability or continued support of a third-party service. When a third-party change materially affects a RepFirst Systems feature, we may modify, replace, suspend, or discontinue that affected feature.

15. Fees and Recurring Billing

The current primary RepFirst Systems service is $329 per month, automatically recurring until canceled, and subject to any specific written offer, promotional arrangement, or separate agreement. There is no setup fee for this standard service.

By submitting payment information and completing enrollment, you authorize RepFirst Systems and its payment processor to charge your selected payment method at the disclosed recurring interval until cancellation. Material billing terms must also appear clearly on the checkout or enrollment page.

16. Failed Payments and Account Suspension

When an authorized payment fails, RepFirst Systems may retry the payment through its payment processor, notify you, request updated payment information, temporarily suspend services, suspend website hosting, pause automations or platform access, and terminate the account after reasonable attempts to resolve the payment issue.

Suspension of systems can affect website availability, form submissions, lead follow-up, SMS messaging, email automation, review workflows, chat, CRM access, and other connected functionality. You are responsible for keeping payment and contact information current.

17. Cancellation

You may cancel through the verified written cancellation method established by RepFirst Systems, such as emailing the designated support address (hello@repfirstsystems.com) or submitting a cancellation request through your account or support channel, when available.

Cancellation prevents future renewal charges after the cancellation becomes effective. Customers remain responsible for charges properly incurred before the effective cancellation date.

You should retain written confirmation of cancellation. Disabling a payment card, disputing a payment, abandoning the website, or ceasing to use the service does not necessarily constitute proper cancellation.

MANUAL REVIEW REQUIRED: Confirm the effective date of cancellation, whether partial-month refunds are offered, whether access remains available through the paid period, and when recurring charges stop.

18. Refunds

MANUAL REVIEW REQUIRED: Confirm whether monthly service payments, setup payments, custom-work payments, and third-party expenses are refundable, how billing errors are handled, and how duplicate or unauthorized charges should be reported.

Nothing in the refund policy limits rights that cannot legally be waived.

19. Taxes

Prices may not include applicable taxes unless specifically stated. You are responsible for applicable sales, use, excise, or similar taxes imposed on your purchase, except taxes based on RepFirst Systems' net income.

20. SMS and A2P Messaging Terms

When you separately opt in to receive text messages from RepFirst Systems: Message frequency may vary. Messages may relate to an inquiry, requested service, appointment, account, support request, or authorized follow-up. Marketing texts will be sent only when the necessary consent has been obtained. Message and data rates may apply. Consent is not a condition of purchase.

You may reply STOP to opt out or HELP for assistance where supported. Other reasonable opt-out requests will be honored where required. One final confirmation message may be sent after an opt-out request. Opting out of text messages may not stop necessary communications delivered through another permitted method, such as email or account notices.

Mobile numbers and SMS opt-in information will not be sold, rented, or shared with third parties for their own marketing or promotional purposes. Mobile information may be provided to carriers, messaging vendors, CRM providers, and subcontractors solely as necessary to deliver or support the messaging service. Carriers are not responsible for delayed or undelivered messages.

21. Client Messaging and A2P Responsibilities

A customer using RepFirst Systems communication features must contact only recipients they are legally permitted to contact, obtain and document legally required consent, use accurate sender identification, provide required disclosures, honor STOP, unsubscribe, and consent-revocation requests, maintain appropriate do-not-contact records, avoid purchased or scraped contact lists, avoid unlawful cold-texting, avoid deceptive, abusive, threatening, discriminatory, or misleading content, comply with carrier requirements and messaging-platform rules, comply with applicable federal and state laws, provide accurate A2P registration information, and use messaging only for registered and approved purposes.

You are responsible for the legality of your contact lists, campaigns, message content, and consent records. RepFirst Systems may suspend messaging access when it reasonably believes that activity violates law, violates carrier rules, creates excessive complaints, threatens platform reputation, creates security or deliverability risks, or conflicts with the approved messaging use case. RepFirst Systems does not provide legal advice regarding your messaging program.

22. Email Communications

You may receive responses to inquiries, administrative messages, billing messages, security or account notices, service-related updates, and promotional emails when legally permitted.

Promotional emails may be unsubscribed from using the provided link or verified contact method. Unsubscribing from promotional emails does not necessarily stop essential account, transaction, security, or service messages.

24. No Guaranteed Results

RepFirst Systems provides tools and services intended to improve website clarity, reputation visibility, lead response, customer communication, review collection processes, marketing consistency, and conversion opportunities.

However, RepFirst Systems does not guarantee a particular number of leads, a particular number of customers, a particular conversion rate, a particular revenue increase, a particular return on investment, a particular search-engine ranking, first-page placement, review approval or publication, a specific review rating, social-media reach, advertising performance, business growth, or that every visitor or lead will become a customer.

Results vary based on factors outside RepFirst Systems' control, including your market, competition, pricing, reputation, responsiveness, service quality, sales process, availability, customer demand, platform changes, economic conditions, and client cooperation.

25. Statistics, Examples, and Demonstrations

Statistics, calculators, examples, demo websites, sample businesses, case illustrations, projections, and estimated results are provided for educational or illustrative purposes unless specifically stated otherwise.

Demo websites may represent fictional or illustrative businesses. Example results are not promises of future performance. Calculators rely on user-supplied assumptions and simplified formulas. Industry statistics do not guarantee the same outcome for every customer. Mockups and previews may differ from the final implementation.

26. Acceptable Use

You are prohibited from using the website or services to violate laws or regulations, infringe intellectual-property rights, send spam or unlawful communications, harass or threaten others, commit fraud or impersonation, publish defamatory content, distribute malicious software, attempt unauthorized access, scrape or harvest personal information unlawfully, interfere with platform security, circumvent usage limits, conduct deceptive review practices, promote illegal products or services, create material security or deliverability risks, or use the system in a manner prohibited by third-party providers.

RepFirst Systems may suspend or terminate access when reasonably necessary to protect users, providers, infrastructure, deliverability, or legal compliance.

27. Account Security

You are responsible for protecting passwords and login credentials, limiting account access to authorized individuals, promptly notifying RepFirst Systems of suspected unauthorized access, maintaining accurate account information, and removing access for former employees and contractors.

You may be responsible for actions taken through your accounts until unauthorized use is reported.

28. Service Availability and Maintenance

RepFirst Systems works to provide dependable services but does not guarantee continuous, error-free, or uninterrupted operation. Services may be unavailable due to maintenance, updates, security work, internet or hosting failures, third-party outages, platform changes, telecommunications failures, domain or DNS problems, or events outside reasonable control.

RepFirst Systems may modify maintenance procedures, infrastructure, and technology as reasonably necessary to operate and improve the services.

29. Modifications to Services

RepFirst Systems may reasonably update, replace, modify, or discontinue features due to platform changes, provider restrictions, security concerns, legal requirements, low usage, technical limitations, product improvements, or business changes.

We will make reasonable efforts to avoid materially reducing the core value of an active paid service without appropriate notice or an alternative.

30. Suspension and Termination

RepFirst Systems may suspend or terminate service for reasons including nonpayment, fraud, illegal activity, abuse, security threats, repeated violations of these Terms, messaging violations, platform-policy violations, unauthorized resale, material interference with the services, or conduct creating substantial legal or reputational risk.

Where reasonably appropriate, we will provide notice and an opportunity to correct the issue. We reserve the right to act immediately where necessary to prevent harm, fraud, unlawful activity, platform suspension, or security incidents.

31. Privacy

Collection and use of personal information are addressed in the RepFirst Systems Privacy Policy. You can review the policy at https://repfirstsystems.com/privacy-policy. The Privacy Policy is incorporated into these Terms where legally appropriate.

32. Intellectual-Property Complaints

To report alleged copyright or trademark infringement, please contact us with the identification of the protected work, identification of the disputed material, your contact information, a good-faith statement, a statement of authority, and an electronic or physical signature where appropriate.

33. Feedback and Suggestions

You may voluntarily provide suggestions or feedback. RepFirst Systems may use non-confidential suggestions to improve its services without creating an obligation to compensate the person submitting them.

34. Disclaimer of Warranties

The website, informational content, and services are generally provided on an "as available" basis, subject to any specific written commitments. To the maximum extent permitted by applicable law, RepFirst Systems disclaims all implied warranties.

35. Limitation of Liability

MANUAL LEGAL REVIEW REQUIRED: Determine whether aggregate liability should be limited to fees paid during a defined period and identify the appropriate period. Address indirect, incidental, consequential, special, exemplary, or lost-profit damages to the extent permitted by law.

Limitations do not apply where prohibited by law.

36. Indemnification

MANUAL LEGAL REVIEW REQUIRED: Finalize the indemnification language regarding third-party claims arising from the customer's unlawful content, infringing materials, messaging practices, contact lists, misrepresentations, violation of law, violation of platform rules, misuse of the services, or breach of these Terms. Make the obligation mutual or appropriately limited where RepFirst Systems' own conduct contributes to the claim.

37. Governing Law and Disputes

MANUAL LEGAL REVIEW REQUIRED: Confirm RepFirst Systems' legal entity, principal business location, governing law, venue, and preferred dispute-resolution process.

We encourage parties to first attempt informal resolution for any disputes. Dispute notices can be sent to our support email at hello@repfirstsystems.com.

38. Electronic Communications and Signatures

You consent to receiving agreements, notices, invoices, disclosures, and records electronically where legally permitted. Electronic approvals, checked boxes, email confirmations, and electronic signatures may have the same effect as handwritten signatures when applicable. This provision does not itself create consent for marketing texts, prerecorded calls, or optional promotional communications.

39. Assignment

You may not transfer your service agreement to another business or owner without approval and onboarding. RepFirst Systems may assign an agreement in connection with a legitimate merger, acquisition, restructuring, financing, or sale of business assets, subject to applicable law.

40. Force Majeure

Neither party is responsible for delays caused by events beyond reasonable control, such as natural disasters, major internet outages, government actions, war or civil unrest, labor disruptions, telecommunications failures, widespread platform failures, utility interruptions, or other comparable events. Payment obligations already incurred are not automatically erased by a force-majeure event.

41. Severability and Waiver

If one provision is found unenforceable, the remaining provisions remain effective to the extent permitted by law. Failure to enforce a provision once does not permanently waive the right to enforce it later.

42. Entire Agreement

These Terms, the Privacy Policy, and applicable written proposals, orders, invoices, checkout disclosures, or service agreements form the agreement between the parties regarding the applicable services. The Terms do not override a more specific signed written agreement where that agreement expressly controls.

43. Changes to These Terms

RepFirst Systems may update the Terms to reflect service changes, platform changes, legal developments, security requirements, or business practices. The updated version will be posted with a revised "Last Updated" date. Material changes affecting active paid customers will be communicated through a reasonable method when legally or contractually required.

44. Contact Information

If you have questions about these Terms, please contact us: